Mobile Friendly Donation Pages That Attract Visitors
Knowing that Millennials will make up 75% of the workforce in the U.S. by 2025, the L.A. Zoo also knew they needed to attract new young donors to supplement their traditional base.
It’s not often that someone is so excited about a direct mailer they receive that they make 100 copies and share it with their friends, but millions of people do that with videos they find online every day, particularly millenials.
The video for one of The LA Zoo's appeals caught the attention of Time Magazine for Kids, who posted the video on their site, letting the Zoo take advantage of a national forum.
In addition, the mobile responsive donation pages the LA Zoo created through WeDidIt were able to capitalize on the 25% users who visited these pages using a mobile device.